Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. This program will provide a better teaching and learning experience–for you and your students.
Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.
Summary of Entrepreneurship and Small Business Management – 2nd Editionįor courses in Entrepreneurship and Small Business Management.
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